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Alternative data in real estate refers to non-traditional datasets that provide a predictive or differentiated edge beyond standard property records. This is the fastest-growing segment of the US real estate data market, driven by proptech innovation. It includes foot traffic analytics derived from mobile device data, satellite and aerial imagery for monitoring construction activity, climate and environmental risk models, ESG compliance data, and AI-powered predictive analytics platforms. These data types are increasingly being integrated into mainstream investment and lending workflows.
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